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A small business website checklist

Open your own website on your phone and go down this list. Each item is a common reason visitors leave or never find you.

Updated

The checklist

Check each of these on your phone, not only on a computer.

  • It loads in a few seconds on mobile data
  • Your phone number is at the top and taps to call
  • Your hours are correct, including holidays
  • Your address or service area is clear
  • Someone can tell what you do within five seconds
  • There is one obvious next step: call, book, request a quote
  • Prices or price ranges are shown where you can
  • Photos are of your real work and team
  • The address bar shows a lock (HTTPS)
  • Text is large enough to read without zooming
  • The contact form works and the message reaches you
  • Your Google listing shows the same details

If you fail more than a few

Most of these are quick fixes. If several are out of reach, such as speed or mobile layout, that is usually a sign the site was built on a heavy template or page builder, and a rebuild may serve you better than patching.

Test your contact form

Once a month, send yourself a message through the form. Contact forms quietly break more often than anything else, and a broken form costs you customers without any warning.

Common questions

How often should I update my website?

Check hours and offers whenever they change, and review the whole site at least twice a year.

How do I check my site speed?

Open it on your phone with wifi off. If it takes more than a few seconds to be usable, visitors are likely leaving.

Talk it over with a Kansas small business owner

Circuit11 is a small studio in Wichita. The first call is free, and we will tell you plainly what you need and what you do not.